Hudl has completed 19 acquisitions since 2011.
19 deals. 15 years. The latest, TeamUp, added fundraising to a company that began by helping football teams share game film.
Hudl now works with more than 300,000 teams and employs over 5,000 people worldwide. But its scale is only one part of the story.
The company now sits across almost everything that happens around a game.
It captures footage, analyses performance, tracks athletes, supports scouting, streams matches, sells tickets and helps teams raise money.
A single match recorded through Hudl can now produce as many as 11 commercial outputs.
The acquisitions built Hudl’s wider system.
Wyscout, InStat and StatsBomb brought football video, scouting and data under one owner. RealTrack added athlete tracking, BlueFrame added streaming and fan revenue, and TeamUp moved Hudl into fundraising and administration.
Some of these products now share data and workflows, while others still operate separately. Hudl also discloses little about revenue, margins, retention or cross selling.
What began as a video analysis company is becoming the infrastructure through which sport is captured, analysed, distributed and monetised.
365247 breaks down every acquisition, how the ecosystem makes money, where Hudl’s advantage is strongest and what still needs to be integrated.