With the FIFA World Cup, UFC Freedom 250 at the White House, and the New York Knicks' championship parade all competing for attention this week, it would be easy to overlook another major sporting event taking place on Long Island.
The 126th U.S. Open is underway at Shinnecock Hills Golf Club.
Beneath the golf, however, sits one of the most important businesses in American sport.
This week alone helps generate more than 70% of the USGA’s annual revenue. In 2024, the organisation produced a record $330 million in revenue, with the U.S. Open serving as the financial engine that supports everything from junior golf development and player pathways to turfgrass research and the preservation of the sport’s history.
The U.S. Open arrives at a different golf course every June, builds an entire temporary city around it, and then tears everything down a few days later.
Yet despite having no permanent home, the championship has become one of the most successful businesses in golf.
Some Numbers Behind the U.S. Open
$22.5 million purse in 2026, matching the Masters
Approximately $39 million in annual sponsorship revenue
Broadcast rights valued at roughly $95 million per year through 2032
More than 500,000 merchandise items sold through a single pavilion
U.S. Open venues already confirmed through 2051
Around 150,000 fans expected at Shinnecock Hills this week
How It All Works
The USGA has confirmed U.S. Open host venues through 2051, further ahead than any other major championship. This long planning horizon has allowed the organization to build decades-long relationships across media, sponsorship, infrastructure, and host venues.
The result is a business model that can be recreated almost anywhere in the country.