In 2025, Acushnet generated $2.56 billion of revenue and $410.4 million of adjusted EBITDA. Titleist contributed $1.60 billion, while FootJoy added another $569.9 million.
The strength of the business comes from how those products work together around the same golfer.
Golf balls sit at the centre. They generated $821 million of revenue, roughly one third of Acushnet’s total. Unlike clubs, they are constantly used, lost and replaced, giving the company repeat purchases throughout the year.
This then leads the golfer (which is you) into the rest of the portfolio.
Titleist held 72% of golf ball usage across worldwide professional tours in 2025, more than 7x the nearest competitor. This credibility carries through club professionals, fitters, retailers and Acushnet’s network of around 500 sales representatives.
A golfer might start with a Pro V1, Titleist’s flagship premium golf ball, then move into Titleist drivers and irons. From there, Acushnet can sell the same golfer FootJoy shoes and gloves, a Titleist bag, Club Glove travel products and eventually connect them with TPI, its network for golf coaching, fitness and performance.
Each product gives Acushnet another way to serve the same customer, with the entire system built around one particularly valuable group: dedicated golfers.
This explains why Acushnet controls key manufacturing, relies heavily on golf shops and fitters, and keeps acquisitions close to the same customer.
365247 breaks down the business behind one of golf’s largest equipment companies, how it keeps the dedicated golfer inside its portfolio and more…..
The $820 Million Quarter Investors Sold
Acushnet reported one of its strongest quarters yesterday (6 August, 2026). Q2 revenue rose 13.8% to $820.0 million, adjusted EBITDA jumped 45.8% to $208.6 million and EBITDA margin reached 25.4%. The shares still fell 9%, closing at $93.85 and wiping roughly $543 million from the company’s quoted equity value based on approximately 58.4 million shares outstanding.