Amer Sports owns some of the most recognisable specialist brands in global sport, including Arc’teryx, Salomon, Wilson, Atomic, Peak Performance and Louisville Slugger.
Amer generated $6.566 billion of revenue in 2025, up 27%, with a 17.5% adjusted EBITDA margin. Nearly half of its sales, $3.209 billion, came through its own stores and ecommerce channels. Growth accelerated again in 2026, with first-half revenue reaching $3.578 billion, up 32%, while Q2 DTC sales increased 40% to $897 million and approached 55% of total revenue. Full-year guidance now points to roughly $8.14 billion of sales.
The growth is coming from brands that started in very different parts of sport. Arc’teryx built its reputation in technical outdoor apparel, Salomon in skiing and mountain sports, and Wilson across tennis, basketball and baseball. Amer is taking this credibility into larger categories, reaching more consumers and giving them more reasons to buy throughout the year.
Behind the brands, Amer provides capital, technology, logistics and shared infrastructure while allowing each one to retain control over its product, marketing and identity. The result is a portfolio that works around the same active consumer across outdoor, running, tennis, winter sports and everyday performance wear.
365247 Sports breaks down Amer Sports’ business and ecosystem, how this model is working across its brands and markets and more…