Capital One has built one of the most extensive sports portfolios in US banking, supported by a credit card business that processes hundreds of billions of dollars in customer spending every year.
In 2025, customers put $812 billion of purchases through Capital One cards, up from just $98 billion in 2010. By Q2 2026, quarterly card purchase volume had reached $253.75 billion, while Capital One generated $15.85 billion of net revenue, with Credit Card accounting for roughly 74% of the total.
Over the same period, Capital One has moved deeper into travel, dining and live events through products such as Venture, Savor and Venture X. It is also spending heavily to win and keep this spending. Marketing reached $5.884 billion in 2025, while customer rewards cost an even larger $11.5 billion.
This is where sport comes in.
A single sports event can create spending across tickets, flights, hotels, restaurants, transport, merchandise and hospitality. Capital One can then connect these moments back to its cards, rewards, travel products and customer experiences. In 2025, it delivered more than 200 premium access events while continuing to expand Capital One Travel, luxury hotels and airport lounges.
Sport gives Capital One more ways to put its cards and rewards into the moments when customers are already spending on tickets, travel, dining and entertainment.
365247 Sports goes into Capital One’s sports strategy, it’s portfolio portfolio and how sport helps drive customer growth, spending and more….