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Inside Crypto.com’s $213 Million Sports Strategy

Inside the $213 million sports portfolio designed to make Crypto.com look less like a crypto exchange and more like a permanent global financial institution.

Tanish Arora's avatar
Tanish Arora
May 17, 2026
∙ Paid

Crypto.com is today one of the most aggressively scaled private financial services companies in the world. In 2024, it generated $1.5 billion in revenue, around $1 billion in gross profit, and an estimated $300 million in net income. Trading volume jumped from $120.6 billion in 2023 to $1.29 trillion in 2024, pushing the platform into the global top tie…

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