Most sports fans have never heard of Deltatre. There is a good chance they have used its technology.
Its platforms reach 380m people every month and support 28,000 fully managed live events a year across properties including the NFL, NBA, MLB, UFC, WWE, UEFA, ATP and Serie A.
More than $67bn will be spent on sports media rights in 2026, but buying the rights is only the start. Someone still has to stream the game, build the app, take payment, recognise the viewer, manage subscriptions, publish content, connect live data and keep the customer coming back. Much of Deltatre’s business has been built around solving those problems.
Over 40 years, the company has moved from sports data and broadcast technology into streaming, digital platforms, fan data, DTC strategy and live operations. The pitch to rights holders is simple: keep control of the rights, pricing and customer relationship while outsourcing much of the technology needed to run it.
365247 Sports goes inside the business most fans never see but some of the largest rights holders in sport rely on…..