The Sunday Times named Goalhanger the fastest-growing private company in the United Kingdom. The company generated £37.9 million in revenue in 2025, growing at 321% per year on average over three years. It employs 80 people. In December 2025, Netflix agreed to pay it £14 million for daily World Cup content. Netflix came to them.
The BBC, Sky, ITV, and Channel 4 spent decades and hundreds of millions of pounds building the audience relationships and editorial authority that they believed made them essential at moments like a World Cup. When Netflix needed its primary World Cup voice, it chose the company Gary Lineker, Tony Pastor, and Jack Davenport built above a coffee shop in Kennington, South London. In the same month Goalhanger agreed the deal, the BBC cancelled Football Focus.
The BBC cancelling Football Focus and Goalhanger signing a £14 million World Cup deal with Netflix are two sides of the same story. One institution is losing its grip on an audience it spent decades building. The other is turning their audience relationship into a global media business.
Inside Goalhanger
The company started with advertising and then added new revenue streams over time. Host read partnerships came first, followed by memberships, live events, merchandise, and eventually premium licensing deals. Each step was built on evidence that the audience was willing to engage more deeply with the business. Nothing was rushed. As the audience relationship strengthened, new commercial opportunities emerged and Goalhanger added them one by one.