Overtime now covers almost every part of sports. It reaches 115M+ followers, 3B+ monthly views and produces 150+ original pieces each week, across at least 13 media channels spanning basketball, football, women’s sport, soccer, tennis, sneakers, gaming and regional markets.
Overtime owns its competitions: OTE, Select, OT7, Nationals. OTE, OT7 and Select give it early access to elite athletes, while the company has completed roughly 1,000 NIL deals and alumni are now reaching the NBA, NFL and major NCAA programs.
It distributes its competitions through NBC, Peacock, ESPN2, Victory+ and YouTube, while also creating youth-focused content for the ATP, NFL, NBA, WNBA and Olympics.
Overtime sells apparel, footwear, kids products and team merchandise through its own store, TikTok Shop, wholesale and retail. Some OTE teams generate $1M+ in annual merchandise sales, while Target, Spalding and Kappa have expanded distribution and Pokémon, SpongeBob, Naruto, BAPE, New Era and Topps have featured in licensing and collaborations.
OTE Arena gives Overtime a 100,000+ sq ft physical home, hosting 100+ OTE and Select games a year alongside shoots, brand activations and outside events.
Advertising runs across the business, from social and creators to NIL, league sponsorship, live events and branded content. Overtime crossed $100M in revenue in 2024, with advertising expected to contribute roughly 80%.
Technology gives Overtime a direct fan and athlete layer through OTE Live and OT Camera, although most of its 115M+ audience still sits on outside platforms.
Viewed together, Overtime has media, leagues, athlete access, broadcast partners, commerce, advertising, technology and a physical venue under one roof. Few sports companies have built across this many parts of the industry at the same time.
365247 Sports goes into this business and ecosystem…