Sportradar holds exclusive official data rights with the NBA, MLB, ATP, UEFA, FIFA, and dozens of other leagues and governing bodies. It then distributes this data to 800 sportsbooks across regulated betting markets worldwide. For sportsbooks, live in play betting depends on accurate, verified data feeds, and regulators in many major markets require the use of official data. As a result, for much of the global sports industry, there are not many alternatives to Sportradar’s infrastructure.
Sportradar’s financial performance reflects the strength of its position in the market. Revenue reached €1.29 billion in 2025, up 17% YoY, while adjusted EBITDA grew 33% to €297 million. Growth has continued into 2026, with Q1 revenue of €347 million and free cash flow up 38% to €44 million. Perhaps the most important figure is its 109% customer net retention rate, which means existing customers are spending more every year. With major league partnerships locked in for an average of six years and the sports betting industry continuing to grow, Sportradar is benefiting from both higher customer spending and a larger overall market.
Sportradar does not need to create demand for sports betting. It operates in a market that is already growing at roughly 10% to 12% annually as countries such as India and Brazil, along with markets across Africa and Southeast Asia, move toward regulated betting. Every new regulated market creates new sportsbooks. Every sportsbook needs official data. And every new official data agreement strengthens the value of Sportradar’s distribution network. The result is a business that benefits every time global sports betting grows. As more people place bets, sportsbooks consume more official data, which increases demand for Sportradar’s services. This allows the company to grow alongside the betting industry without having to constantly find new customers, launch new products, or expand into new markets.
Why No Sportsbook can Walk Away
Sportradar’s exclusive agreements with leagues and federations give it control over the official data that powers live betting. In many regulated markets, sportsbooks are required to use official data to settle in play bets and cannot rely on alternative sources. This means that when Sportradar