Conor McGregor’s latest fight lasted just 69 seconds. UFC 329 still generated a record $26.4 million gate.
That is UFC’s business in two numbers. Individual stars create demand, but UFC owns the system that turns that demand into revenue.
UFC generated $1.5 billion in 2025 and converted $851 million into Adjusted EBITDA, a 57% margin. It controls the championship, fighter roster, matchmaking, event production, sponsorship inventory, media rights and all it’s content through one company.
Paramount will pay $7.7 billion through 2032 for the full UFC calendar, replacing a PPV system that depended on blockbuster cards with an average annual payment of $1.1 billion.
Meanwhile, reported fighter compensation remains around 17% to 20% of revenue, sponsorship income is growing by 25%, governments are paying major site fees to host events and consumer products still account for just 3.1% of revenue.
UFC has built one of the highest margin businesses in global sport. The full report breaks down UFC’s business model, revenue streams, media strategy, event economics and position inside TKO.