365247 Sports

365247 Sports

Padel Is Becoming the Next Premium Global Sport

Why brands like Audemars Piguet, Red Bull, WHOOP, and Heineken are moving into the sport before everyone else catches up.

Tanish Arora's avatar
Tanish Arora
May 13, 2026
∙ Paid

Padel Is Becoming the Next Premium Global Sport

While the entire sports industry is talking about pickleball with Apollo’s $225 investment into Pickleball Inc., another Racquet Sport Padel has been making its own strides.

The Swiss watchmaker Audemars Piguet (AP) became Official Timekeeper of the Premier Padel tour and signed Agustin Tapia, currently the…

User's avatar

Continue reading this post for free, courtesy of Tanish Arora.

Or purchase a paid subscription.
© 2026 365247 Newsletter · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture