Project B: A New Global Basketball League Poised to Challenge the Status Quo

Project B promises disruption at every level — from women’s basketball’s pay revolution to the NBA’s global monopoly — testing how far money, media, and morality can coexist in modern sport.

“Project B” is the codename for an ambitious international basketball league that aims to rival the sport’s dominant organizations (think the NBA and WNBA). The venture – quietly in the works for two years – plans to launch globally with both men’s and women’s competitions as early as fall 2026frontofficesports.com. It has been described as a “new globa…