Oakley is no longer just about performance eyewear. It is now pushing into AI, apparel, footwear and connected sport, all around the same customer.
The last clear look at Oakley’s finances comes from 2006, when it generated $761.9m in revenue, a 54.2% gross marginand a 9.2% operating margin. Optics made up 73% of sales, while apparel, footwear and accessories contributed 21%. R&D spending was $22.9m.
EssilorLuxottica no longer reports Oakley separately, but Oakley represented more than 5% of the group’s €28.49bn revenue in 2025, implying more than €1.42bn in branded sales. Growth continued in 2026, with Oakley among the strongest wholesale frame brands in H1 and posting double digit growth in EMEA and Brazil during Q2.
Oakley’s profit is not disclosed separately, but it benefits from EssilorLuxottica’s scale. In H1 2026, the group’s wholesale business generated €6.817bn of revenue at a 21.8% operating margin, retail generated €8.001bn at an 18.1% margin, and roughly €1.92bn was spent across R&D, marketing and investment in facilities and assets.
ECDB estimates Oakley.com generated around $332m in GMV in 2025, with 10% to 15% growth expected in 2026. GMV reflects online sales value, not Oakley revenue, but it shows the scale of the brand’s ecommerce business before stores, retailers and wholesale partners are included.
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