The Business of the British Grand Prix: How Silverstone Built a £104 Million Motorsport Business

Breaking down the business behind the British Grand Prix, including £104.4 million in annual revenue, 564,000 fans, year round diversification, sponsorship, hospitality

Silverstone has turned the British Grand Prix into one of the strongest live event businesses in European sport, combining racing, hospitality, concerts, corporate travel, tourism and year round venue operations into one commercial platform.

In 2002, Bernie Ecclestone called Silverstone “a country fair, masquerading as a world event,” and tried to move t…