The Rise of Formula 1: A Business and Media Boom

With F1 striking a game-changing deal with Apple, here’s a look at the business logic powering the partnership — and the billion-dollar boom behind modern Formula 1.

Formula 1 (F1) has transformed from a niche auto sport into a global entertainment juggernaut. Since Liberty Media acquired F1 in 2017 for about $8 billion, the series’ valuation has roughly tripled, reaching around $24 billionmotorsport.com. This surge reflects explosive fan growth and new revenue streams. Globally F1 now reports about 750 million fans…