While everyone Is Talking About NBA Europe. The Euroleague is reaching new heights.

Record audiences, Gulf expansion, rising franchise values, and a €2.5 billion capital plan are reshaping European basketball in real time.

Two weeks ago, EuroLeague Basketball released its engagement numbers for the 2025-2026 regular season. Total TV viewership reached 508.17 million, up 8% from last year. Matchday attendance climbed to 3,251,706, the highest in league history and the fourth straight season attendance records have been broken. Video views across EuroLeague platforms hit 1.…