Archive - 365247 Sports

Adidas Is Winning Again

Inside the strategy powering adidas’ €24.8 Billion recovery, from Adizero and Samba to Messi, Real Madrid, and a global sports ecosystem.

13 hrs ago • 365247 Sports

Avenue Sports Fund: The $3 Billion Bet on the Next Era of Sports Capital

How Marc Lasry Is Building a Sports Investment Ecosystem Across Teams, Media, Venues and Emerging Leagues

Mar 6 • 365247 Sports

The economics behing sports leagues going DTC

Can Leagues Really Go Direct-to-Consumer?

Mar 4 • 365247 Sports

Ari Emanuel is quietly building a global ecosystem of Live Sports and Entertainment - MARI.

Inside the $3bn bet on tennis, culture, and demand control and why live sports and entertainment may become the most valuable infrastructure layer of…

Mar 2 • 365247 Sports

February 2026

Inside Barcelona’s €1 Billion Machine. A deep-dive into FC Barcelona's 24/25 Finances

How Barça generated €994m without their 99,000+ swater stadium and why the stadium return could unlock the next phase of operating leverage.

Feb 28 • 365247 Sports

Kevin Durant Is Building a Sports Capital Ecosystem

How 35 Ventures and Boardroom Built a Vertically Integrated Athlete Investment Platform

Feb 25 • 365247 Sports

€4 Billion and Still Bleeding: The Real Economics of Serie A

€4.038bn in revenue, €1.524bn in broadcast, €1.035bn in transfer gains, and still a €348.9m net loss

Feb 22 • 365247 Sports

Fenway Sports Group: Building the First True Sports Infrastructure Platform

How FSG turned scarce sports IP, media control, and real estate economics into a compounding, capital-allocating operating system beyond team ownership.

Feb 20 • 365247 Sports

Paris Saint-Germain: The €4 Billion Blueprint

How PSG Turned Sovereign Capital, Culture, and Commercial Discipline into a Top-Four Revenue Engine in a Structurally Weaker League!

Feb 18 • 365247 Sports

The Indian Premier League has Quietly Become the World’s Most Mispriced Sports Asset

Scarcity, Contracted Cashflows, and the Institutional Repricing of India’s Premier Sports Platform.

Feb 15 • 365247 Sports

Harris Blitzer Sports Entertainment & Bolt Ventures: Building the Infrastructure of Modern Sport

From franchises and venues to emerging leagues, data platforms, and participation pipelines. Inside the strategy reshaping how sports ownership creates…

Feb 13 • 365247 Sports

Under Armour Is Shrinking on Purpose and That’s the Point

Under Armour is doing something most global consumer brands are terrified to do: it’s choosing to sell less today so it can matter more tomorrow.

Feb 11 • 365247 Sports

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